- Revise the website and refocus it on the strengths of the company. these strengths include, moving from fundamentally a film based company to a technological imaging company for businesses and digital printing.
- Invest in 3D printing and marketing for other companies including nike and walmart. This is possible because of the Flexographic systems that make packaging more vibrant and eye-catching for shoppers.
- Invest in Medical Imaging which is possible because of Devices that image more than 30% of digital plates used for offset printing worldwide. The medical field and medical imaging including cat scans, mri's, and ultrasound is growing exponentially.
- Partner with publishing companies including random house, scholastic and little brown. Kodak is capable of Digital presses that can print a 260-page novel in 2.25 seconds. - use their strengths such as digital printing and marketing to market and advertise their own company.